Weekly Blog

(4/month: Additional Articles $75 each)

Short term objectives:


1. Increase recognition

 Insert actions to be taken here

 Example: X number of posts

 Blog publication schedule

 Add RSS button


2. Increase engagement

 Insert actions to be taken here

 ie. Encourage comments, forum pages, etc.


Key Metrics:

 Number of posts

 Audience growth- unique and returns

 Conversation rate

 Conversions

 Subscribers

 Inbound links

 Technorati, Alltop, and other directory listings

 SEO Improvements

Weekly Blog